You need a Marketing Strategy.
But where do you even begin?
Spending Marketing dollars without a strategy - forget it. you might as well be fighting a bear with a swiss army knife. You can get through it, but you're going to spend years learning this field, and let's face it, countless more staying on top of the technology. Prices are intimidating, you don't always get what you're looking for, and you wonder how "Complete" the service actually is.